CHINA BAOXINIAO GROUP - Shanghai

Introduction & HistoryBaoxiniao Group Co., Ltd. is a one of China leading manufacturers and marketers of fine mens apparel. The Company started up from family-run workshops in 1981. In 1996, the Group Company was founded. Over the years, the Company has grown to be one of the top ten menswear enterprises in China.The Group owns two world-class factories in Wenzhou and Shanghai respectively. The annual capacity of the group reached 600,000 high quality suits.In 1996, the Group launched its menswear brand, Baoxiniao. The brand reflects a lifestyle that is current and relevant, one with a youthful attitude and energy. From the exquisitely tailored clothing that defines the modern workplace, to trend-on sportswear, Baoxiniao brings style and momentum to every segment it serves.The Group has  

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adopted the franchising strategy in its marketing endeavour. To date, the Group has opened more than 400 specialty stores in collaboration with the local franchisees. In 2001, Baoxiniaos sales revenue amounted to 100 million U.S. dollars.