Li Ning Sports Goods Co. Ltd. - China

In 1990, Li Ning became the first Asian Games, the Chinese Sports Delegation sponsored by the Chinese sporting goods company; in 1992, Li Ning, the Chinese Olympic delegation for the provision of equipment to accept the award, becoming the first Chinese sponsorship of the Olympic Games sporting goods company; In 1993, Li Ning, the company took the lead in setting up the concession monopoly marketing system; in 1998, Li Ning, the company completed the first of Foshan in Guangdong of China's first sports apparel and footwear design and development center; in 1999, Li Ning Company in cooperation with SAP, the introduction of AFS Apparel and Footwear SolutionHas become China's first implementation of the sporting goods ERP enterprise; in 2004, Li Ning Company in Hong Kong, the success of  

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joint cross-listed on the main board, became the first overseas listing of Chinese sporting goods company; in 2005, Li Ning became the official NBA partner; In 2006, Li Ning became the ATP China's official marketing partner. Li Ning Company today is not only the creation of a sporting goods business, a healthy lifestyle is also a communicator, facilitator. We are cumulative from the self-confidence, seize the historic opportunityTo meet the challenges of global markets, the practice of Li Ning's mission - We inspire people to break through in sports and strength of desire!